ABOUT
WHO WE ARE
We believe great marketing is a collective experience built through strategy, branding, & storytelling.
Welcome to Collective Digital Media! We are a full-service creative and marketing agency passionate about helping brands grow with intention. From strategy to execution, we partner with businesses, influencers, and nonprofits to build a digital presence that makes a lasting impact.
We know that every touchpoint matters - your website, social media, branding, emails, and content. Each one is a piece of the bigger picture. When they come together with cohesion and clarity, they create a powerful story of who you are and why you matter. That’s the kind of marketing we deliver.
Our mission is simple: to create collective marketing experiences.
You may be wondering, what's different about this approach? In today’s crowded digital world, consistency, creativity, and connection set brands apart. That's why we don’t just build marketing plans; we craft experiences... Experiences that not only reach your audience, but resonate with them, inspire them, and move them to action.
our goal is to
Captivate. Connect. & Convert.
the ceo + founder
Carla Della Femina
Hi, it's nice to meet you! Welcome to the Collective.
I’ve worked in creative marketing, brand development, and digital strategy for over a decade. I help brands across various industries to create a dynamic online presence. My passion is turning businesses, influencers, and nonprofits into standout brands through strategic marketing that isn’t just seen...it’s remembered. We'd love to help your brand do the same!
I believe when people are doing what they love with people they love, the EXPERIENCE our clients get is always exponentially better. clients can Feel the difference WHEN PEOPLE ACTUALLY CARE ABOUT WHAT THEY ARE DOING, anD SO DO WE!
Director of Brand Development
Mandu is the creative heartbeat of CDM! She’s a brand strategist and designer with a rare ability to blend intuition, storytelling, and sharp strategic thinking. With deep expertise in brand identity, messaging, and visual communication, she helps clients uncover who they are, clarify what they stand for, and express it in a way that feels both compelling and unmistakably authentic.
From shaping brand strategy to crafting visual systems and voice guidelines, Mandu approaches every project with a storyteller’s eye and a strategist’s mind. She’s passionate about helping clients find their true direction and guiding them toward the identity they should have, not just the one they’ve settled for.
Known for her creative excellence, thoughtful questions, and obsession with doing things the right way, Mandu has a gift for transforming complex ideas into clear, beautiful, and resonant brand experiences. Whether she’s refining key messaging or building a full brand from the ground up, Mandu brings clarity, artistry, and purpose to everything she touches!
Mandu McQueen
Head of Business Development
Leslie is the connector of CDM! She’s the one who spots opportunity early and turns it into meaningful partnerships. With a strategic mind for growth and a genuine love for people, she brings clarity, collaboration, and energy to every client relationship.
Guided by her creativity and instinct for storytelling, Leslie builds trust quickly and helps transform ideas into aligned, long-term success. Outside of CDM, she expresses that same creativity through modeling and finds her greatest joy as a wife and mom of two.
Whether she’s cultivating partnerships or chasing good light on a photoshoot, Leslie leads with authenticity, intention, and joy.
Leslie James
Digital Project manager
Taylor is the steady, strategic force behind CDM’s creative projects! With eight years of experience spanning SEO, account leadership, and project management, she brings a rare blend of technical expertise, creative insight, and people-first leadership to every client partnership.
Specializing in both B2B and nonprofit work, Taylor knows how to turn big ideas into clear, organized, results-driven execution. She’s known for her proactive communication, collaborative spirit, and ability to keep teams aligned, encouraged, and moving forward even in complex projects.
At the heart of her work is a genuine love for hearing what drives each client. Taylor finds real meaning in understanding their “why” and helping transform vision into reality through thoughtful strategy and seamless project flow.
Taylor Frankum
social media manager
Karen is CDM’s strategic storyteller! She’s a social media expert with a decade of experience helping brands show up with clarity, creativity, and purpose. With a background in PR, account leadership, and product marketing, she brings a rare mix of editorial excellence and data-driven strategy to every client she manages.
Before joining CDM, Karen led content and communications for luxury design, B2B, and lifestyle brands, securing major media coverage and driving campaigns that generated both visibility and revenue. Her work spans everything from high-performing email and social campaigns to full-scale content strategy and brand messaging.
At CDM, Karen transforms complex ideas into compelling, scroll-stopping content. Known for her proactive communication, collaborative approach, and ability to keep fast-moving projects organized, she helps clients connect deeply with their audiences and grow with intention.
Karen Davis
Lead Designer
Jordan is the design anchor of CDM! She’s a seasoned designer with more than 20 years of experience bringing brands to life through intentional, strategic, and beautiful design. With a portfolio that spans dozens of industries, she has an unmatched ability to translate ideas into visuals that feel both elevated and deeply aligned with a client’s identity.
A master of design strategy and execution, Jordan blends artistry with purpose. She understands how visuals impact storytelling, brand perception, and user experience. She leads CDM’s design team with clarity, collaboration, and a commitment to excellence.
Known for her meticulous eye, thoughtful approach, and ability to make even the most complex creative vision feel effortless, Jordan ensures every project not only looks incredible but communicates with intention.
Whether she’s crafting full brand identities or refining the details that make a design truly sing, Jordan brings expertise, leadership, and a whole lot of heart to everything she creates.
Jordan Hall
Events Director
Sydney is the heartbeat of CDM’s on-set experience! She’s the one who brings order, warmth, and seamless coordination to every content shoot. With a passion for event planning and production, she has a natural gift for organization, hospitality, and anticipating needs before anyone even has to ask.
Whether she’s managing shoot logistics, keeping teams on schedule, or creating an environment where clients feel relaxed and taken care of, Sydney ensures every production day runs smoothly from start to finish. Her calm presence, attention to detail, and people-first mindset help transform creative days into truly enjoyable ones.
Known for her reliability, kindness, and ability to make any space feel welcoming, Sydney plays an essential role in bringing CDM’s collaborative, elevated brand experience to life.
Sydney Carter
get to know us
meet the COLLECTIVE
team
col·lec·tiVE
/ a group of individuals who come together to be part of something larger than themselves.
That’s the heart of our name, Collective Digital Media.
We see marketing the same way. Every channel, every campaign, every piece of content is a contributor to your brand’s bigger story. Individually, they’re strong. Together, they’re unstoppable. Our job is to bring those elements into harmony so that your audience experiences your brand as a collective voice.
now that you know us
Let's show you what we can do.
Our services are built to give your brand exactly what it needs to thrive and nothing it doesn’t. From strategy and brand development to social media, content creation, and websites, we provide the tools that elevate your brand's digital presence, without losing your authenticity.
